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FranOvation
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YOUR FRANCHISE CREATION SERVICES LEADERS

ANGELEE BROWN, CEO & Founder

ANGELEE BROWN, CEO & Founder

ANGELEE BROWN, CEO & Founder

 

Angelee Brown has lived both sides of the franchise table: the relentless owner building from zero and the senior leader trusted to grow world-class brands. She’s launched, fixed, and scaled systems across Canada and the U.S., and she never forgets what it feels like to hire your first employee, sign a  lease, or wonder if the next location will hit its numbers.


Before founding Altius Franchise Group and leading her team of Advisors at FranOvation, Angelee helped steer Canadian franchise development for household-name brands and later managed hundreds of awards and renewals across food, retail, and service concepts. She’s also been the owner—of a grocery franchise and a recruiting firm—so her advice is grounded in P&L reality, not theory. When she says “no fluff,” she means it.


What Angelee does best is help operators become franchisors without losing their soul. She’s blunt about unit economics, validation, and training because that’s what protects franchisees and reputations. If you’re ready to franchise, she’ll move fast. If you’re not ready yet, she’ll show you exactly what to fix and in what order.


She’s also a community builder: a frequent speaker and roundtable facilitator, a past board member with the Canadian Forces Liaison Council, and an active member of the Canadian Franchise Association. Most clients describe her the same way: a guide who brings clarity, a coach who tells the truth, and a relentless cheerleader when the work gets hard.



Selected Publications & Resources 


  • “What It’s Really Like to Be a Mom and Build an Empire in Franchising” (LinkedIn article by Angelee Brown, May 2025). LinkedIn
     
  • “Minding the Gap Between Women and Franchise Ownership” (LinkedIn article by Angelee Brown, Sept 2023). LinkedIn
     
  • Author profile & articles at Elite Franchise Magazine (Canada): includes “Aligning purpose to profit: Canada’s next wave of entrepreneurs.” Elite Franchise Canada+1
     
  • Feature: “Canada’s Unofficial Franchise Queen…” (Canadian Franchise Magazine profile). canadianfranchisemagazine.com
     
  • Speaker profile: Canadian Franchise Association National Convention (Women in Franchising; management skills sessions). cfa.swoogo.com

     
  • Personal site (background, highlights, track record). Angelee Brown
     
  • Community/board service: Canadian Forces Liaison Council (program overview; Angelee has served as a board director/volunteer). 

DARAN ADAIR, Lead Advisor

ANGELEE BROWN, CEO & Founder

ANGELEE BROWN, CEO & Founder

Smiling man with a gray beard wearing a checkered blazer and black shirt. Daran Adiar

 

Daran Adair is the franchisee’s best ally—part coach, part problem-solver, and 100% operations. For 30+ years he’s helped owners across Canada and the U.S. grow smarter: tightening systems, fixing bottlenecks, and layering in technology that actually makes the day easier.

His background spans retail, sports entertainment, live theatre, hotels, and restaurants—so when he walks a site, he sees both the guest experience and the unit economics. A graduate of Ryerson University’s Hospitality & Tourism Management program, service isn’t just a value for Daran—it’s muscle memory.

Daran builds teams that perform, then keeps them performing: clear standards, practical training, and dashboards that tell the truth. Franchisees trust him because he speaks operator, not consultant. If you need a steady hand to get from “good” to “consistently great,” he’s the one you want in your corner.


Selected Publications & Resources


Elite Franchise Canada (author page + articles)

  • Author profile page (collection of Daran’s pieces). Elite Franchise Canada
     
  • “Is technology replacing hospitality in restaurants? A 40-year restaurant and hospitality veteran weighs in” (Jan 15, 2025). Elite Franchise Canada+1
     
  • “The power of positivity: Rethinking leadership attitudes in hospitality” (2024). Elite Franchise Canada
     

LinkedIn articles & newsletter

  • “The Lost Art of Training” (published ~2 weeks ago). LinkedIn
     
  • “Rethinking Restaurant Growth: Why Smaller Footprints Are the Future” (Aug 2025). LinkedIn
     
  • “Is It Time for QSR Brands to Rethink Their Growth Strategy?” (Aug 2025). LinkedIn
     
  • “Guest Service is Slipping—And It’s Costing You More Than You Think” (Aug 2025). LinkedIn
     
  • Restaurants Round Table — LinkedIn newsletter (active 2025). LinkedIn
     
  • Earlier essays: “The Regulars are coming, the regulars are coming!!!” (2021), “Norm!!!!” (2021), “Mother Necessity, Where Are You!?!?” (2020), “Who Needs Who?!?!?” (2021), “The Necessary Evil!!” (2020). LinkedIn+4LinkedIn+4LinkedIn+4
     

Talks & media

  • Guest appearance: “RHL Welcomes… Daran Adair” (YouTube). YouTube
  •  Interview: “How to Grow Your Brand | Restaurants to Real Estate” (YouTube). YouTube
     



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